{"id":1549,"date":"2025-07-17T12:16:21","date_gmt":"2025-07-17T12:16:21","guid":{"rendered":"https:\/\/aqipa-pure.klixpert.io\/?p=1549"},"modified":"2025-07-18T09:56:32","modified_gmt":"2025-07-18T09:56:32","slug":"tuning-in-reaching-out-how-we-addressed-loneliness-together","status":"publish","type":"post","link":"https:\/www.pure.com\/en-gb\/events\/tuning-in-reaching-out-how-we-addressed-loneliness-together\/","title":{"rendered":"Tuning In, Reaching Out: How We Addressed Loneliness Together"},"content":{"rendered":"\n

This past June, we took a deep dive into an issue that affects more people than many realise: loneliness. Our research revealed a striking insight – over 7 in 10 Brits will experience loneliness at some point in their lives. But here\u2019s the heartening part: nearly two-thirds of them turn to music or radio for comfort. That statistic truly resonated with us. As a brand built around the joy of audio, we knew we had to be part of the conversation. So, together with our brilliant partners – the Marmalade Trust<\/a> (a leading UK loneliness charity) and John Lewis<\/a> – we set out to make a meaningful difference.<\/p>\n\n\n\n

Turning Insight Into Action<\/h2>\n\n\n\n

As part of our campaign, we pledged to donate \u00a35 from every Pure<\/a> product sold to the Marmalade Trust. But our support began even before that. To kick things off, we proudly donated 150 Pure radios to the Trust, offering a tangible way to help spark connection through sound.<\/p>\n\n\n\n

The impact of this collaboration didn\u2019t go unnoticed. Our research and campaign were featured in top media outlets, including The Daily Mirror<\/a>, London Daily News<\/a>, The Telegraph,<\/a> The Sun<\/a>, The Irish Sun<\/a>, and many more. In total, we secured 18 press features, spreading the message 198 million times.<\/p>\n\n\n

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We also had the honour of working with Dr Lalitaa Suglani<\/a>, an award-winning psychologist, leadership empowerment expert, international speaker, and author. Her valuable insights helped deepen the conversation and brought a professional perspective to the emotional and psychological impact of loneliness.<\/p>\n\n\n\n

The Power of Coming Together<\/h2>\n\n\n\n

Thanks to the incredible efforts of everyone involved, and the amazing support from you our campaign raised a total of \u00a34,070<\/strong> for the Marmalade Trust.<\/p>\n\n\n\n

This is more than just a number. It\u2019s proof of what we can achieve when we come together with purpose, passion, and a shared belief in the power of connection.<\/p>\n","protected":false},"excerpt":{"rendered":"

This past June, we took a deep dive into an issue that affects more people than many realise: loneliness. Our research revealed a striking insight – over 7 in 10 Brits will experience loneliness at some point in their lives. But here\u2019s the heartening part: nearly two-thirds of them turn to music or radio for […]<\/p>\n","protected":false},"author":9,"featured_media":1556,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62,66,68],"tags":[],"acf":[],"aioseo_notices":[],"lang":"en-gb","translations":{"en-gb":1549},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.pure.com\/wp-json\/wp\/v2\/posts\/1549"}],"collection":[{"href":"https:\/\/www.pure.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pure.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pure.com\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pure.com\/wp-json\/wp\/v2\/comments?post=1549"}],"version-history":[{"count":6,"href":"https:\/\/www.pure.com\/wp-json\/wp\/v2\/posts\/1549\/revisions"}],"predecessor-version":[{"id":1576,"href":"https:\/\/www.pure.com\/wp-json\/wp\/v2\/posts\/1549\/revisions\/1576"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pure.com\/wp-json\/wp\/v2\/media\/1556"}],"wp:attachment":[{"href":"https:\/\/www.pure.com\/wp-json\/wp\/v2\/media?parent=1549"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pure.com\/wp-json\/wp\/v2\/categories?post=1549"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pure.com\/wp-json\/wp\/v2\/tags?post=1549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}