Skip to content Skip to navigation menu
What others say about us
"In terms of sound, the radio comes in top of the class among all the devices we tested so far."
"A smart, compact and stylish design, good build quality and generous range of source options."
"A compact, stylish speaker that will fit in with many room decors."
Lizzy17, UK
"Terrific sound in a beautiful package."
Steve, Germany
"This is a lovely, versatile, compact speaker for the home."
Surrey, UK
"An exceptional product that I fully can recommend and would not want to be without."
H.H., Germany
Audio from
any source.
We make audio technology easy to use. Whether you are looking for a Bluetooth speaker or just want to listen to radio with the best audio, Pure offers stylish alternatives to suit how you enjoy audio.
Internet radio
All-in-one music systems
Our best sellers.
Choose from our top rated products.
  • Evoke Spot, compact music system
  • Siesta S6, bedside DAB+ radio
  • Evoke Home, all-in-one music system
  • Evoke Play, versatile music system
  • Elan One2, portable radio
Where life
Your favourite music while you relax in your new living room. Or maybe with more "oomph" outside at your next garden party? We have something for everyone.
Living room
About us
Pure is a leader in stylish, delightfully simple audio products that inspire joyful listening, no matter what format.

We make devices designed for everyday use, providing a range of products that suit different spaces within homes and gardens.
Our mission is to create human experiences in a technology-driven world, building on our illustrious history as radio pioneers.

We achieve this through thoughtful design, exceptional audio quality and seamless connectivity.

All-in-one music systems, Internet radio, DAB/DAB+ radio, smart radio and Bluetooth radio from PURE London

Pure - we are experts for stylishly designed and simple to use music systems. Whether that’s an internet radio with incorporated DAB and DAB+ technology or an outdoor or smart speaker. With our range of award-winning audio products we are amongst the leaders for digital radios globally.

Our mission is to make complex audio devices and technologies so simple, easy and intuitive that everyone can enjoy listening to their daily audio dose with our devices. Pure pioneered DAB radios in the digital radio industry more than 20 years ago and has built a reputation for timeless, beautiful design, high quality and great sounding audio.

From our state-of-the-art headquarters near London, we aim to unite the world of music and radio with timelessly beautiful designs, unrivalled sound quality and flawless connectivity.

We offer smart radios in the following categories:

Pure premium radios - available online from the manufacturer

Whether you need the right sound to wake up to in the morning or you want to listen to a playlist of your favourite tunes on Spotify or Apple Music over and over again - no problem if you use Bluetooth to connect your smartphone to a Pure radio / speaker! With their clear design language, smart gadgets offer premium sound at the drop of a hat or on the fly - quite literally - and you will find anything from portable outdoor speakers, premium music systems, radio alarms or kitchen radios in our extensive Pure range.

Diversity can be so easy: Do you want to tune in and listen to classic USW or DAB/DAB+ radio? Or do you prefer to dial up your Spotify Connect via Bluetooth - be it from your smartphone, tablet or notebook? Or, easier yet, how about connecting, for instance, your turntable to your Pure radio via AUX for even greater choice?

Our most popular Pure models are:

Premium sound on the fly and on the road - with Pure!

Pure premium internet radio spreads outstanding sound and good mood wherever you need the one or the other. You might want to fall asleep to your favourite tunes, start your day with a pot of coffee and a podcast or put on some kitchen swagger. You might also want to keep up to date with what’s going on in the world. With Pure radio, you can do it all.

The reduced, clear design with its compact measurements conceals lavish sound technology combined with ridiculously easy handling, allowing you to use your internet radio in your living room, your Bluetooth radio in the kitchen, and your very compact radio in the bathroom, while the radio alarm is ideal for the bedroom and the portable radio provides you with sound all around - in your own outdoors space or on the road.

No cable required: Your favourite tunes wherever you want them

Pure Evoke Play is a portable, battery-powered music system that will happily accompany you all day long: From your al-fresco breakfast to a picnic in the park or a barbecue on the sports field - you can use anything from a DAB radio or FM receiver to Spotify Connect or Bluetooth Speaker for your smartphone to prove that the best playlists are yours. And even if they aren’t, the Pure Evoke Play, our compact sound marvel, will play along anyway.

At Pure, we live and breathe our motto “joyful listening” and we want for our customers to feel the same, which is why we have taken our easy-to-use features and wrapped them up in a timeless and simple design.

CDs are forever - a CD player is still worth its money

Not all musical or auditive memories may yet be available via streaming, and this is where Pure Evoke Home comes in, providing you with powerful and modern stereo sound. In addition it boasts a CD drive that is easy to use, so you can focus on reminiscing on the good old times while listening to your favourite albums and singles from back in the day. The Evoke Home will bring any album or single released on CD to life - and just like that you have access to an album that has been out of print for ages and is not available on Spotify but waiting somewhere in the depths of your private collection. We mentioned it before: CDs are forever.

Recommended articles from our blog