About Us: Pioneering DAB+ for Over 20 Years to Lead the Joyful Audio Revolution

Pure began as a trailblazer in digital radio, introducing the first DAB/DAB+ radio below 100 GPB more than two decades ago. Founded in 1990 in Kings Langley, near London as a spin off from Imagination Technologies, we’ve combined timeless design, exceptional sound, and effortless connectivity to lead the global digital radio evolution. Today Pure is known for stylish, simple and joyful products that are affordable for most and tuned for everyday listening. Our mission is to provide delightfully simple audio products that inspire joyful listening, no matter what format.

What Makes Pure Exceptional

 

1. Charming, natural materials that fit your interior
   • Different to others, Pure does not focus on features first, but usability, style and joyfulness.
   • We create audio products that are easy to use and pleasant for your ears and eyes. Not just a cold piece of technology.
2. Renowned Audio Quality & Design
   • Expert reviews celebrate our devices as being “top of the class” for sound, praising the combination of “smart, compact and stylish design, good build quality and generous range of source options”. [techradar.com on Classic C-D6]
   • Common reaction: “Terrific sound in a beautiful package” and “An exceptional product … would not want to be without”. [Evoke Play Test in digitalfernsehen.de]
3. Versatile Connectivity
   • Seamlessly supports:
     • DAB+/FM
     • Internet radio
     • Bluetooth
     • CD
     • USB
     • AUX
     • Spotify Connect
     Enjoy the full spectrum of audio sources without compromise. [Browse our All-in-One Systems]
4. User-Centric Experience
   • Designed for intuitive use in everyday scenarios
     • Physical dials
     • Colour screens
     • Preset buttons
     • Timers
     • Sleep/alarm functions
     • Dimmable displays.
     [What Hi-Fi? on Evoke Home]

 

Spaces We Enhance

 

1. Kitchen
   • Perfectly sized for countertops; presets and built-in kitchen timers make cooking a breeze.
   • Evoke Spot and Classic H4 are ideal companions during food prep.
   • Our best-selling kitchen radios were featured in What Hi-Fi? twice: Read about Classic H4 here and Classic H6 here.
2. Bedroom
   • Compact form, quiet displays, preset alarms—designed for bedside comfort.
   • Night mode, sleep timers and wake-up light ensure restful transitions. Learn more about our Moment series.
3. Outdoors
   • Portable units like Woodland or Aura deliver up to 30 hrs of battery life and rugged build.
   • IP waterproof ratings make them ideal for terrace and garden enjoyment.

Product Highlights

Model	Ideal For	Key Features
Classic H4/H4i	Kitchen	DAB+/FM, Bluetooth, colour display, kitchen timer, 10 Watt power, 40-150 presets, Internet radio (i-version only).
Classic C‑D6/C-D6i	Living-room/Kitchen	Adds CD player, USB-A, AUX; stereo output, sleep timer.
Classic Stereo	Living spaces	100 W stereo, DAB+/FM, Internet radio, CD, Bluetooth, Spotify Connect, remote.
Classic Aura	Throughout Home	Portable, battery-powered, atmospheric light, 40 Watt power, up to 30 hours playtime.
Moment	Bedroom	DAB/FM+, natural soothing sounds, dimmable display, dimmable night-light, individual alarm routines, incl. sunrise feature.
Woodland	Outdoor/Bathroom	IP67 waterproof, Bluetooth & DAB+, no power cord - robust battery life.

Why Choose Pure

• Award-Winning Expertise: Multiple independent reviewers ranked our radios as “top of the class”. [Find all Expert Reviews here]
• Intuitive & Stylish: Combining clean aesthetics with real-world usability—timers, presets, alarms—to support everyday use.
• Connected & Future-Proof: From FM to high-res streaming and Bluetooth, Pure systems grow with your lifestyle.
• Fairly Priced: With the core assortment ranging between 50 and 250 euros or pounds sterling, Pure is not aiming to be the cheapest, but to offer the best value.

 

FAQs

Q: What makes DAB+ better?
A: DAB+ offers clearer audio, more station choice, and better reception than traditional FM—it’s part of Pure’s DNA. [Read our Blog Post on DAB+]

Q: Which model suits my kitchen?
A: The Classic H4 and H4i (including internet radio & podcast function) are ideal—their compact, loud enough for cooking, features handy presets and a timer.
Evoke Home is also a popular choice—stylish, powerful with CD and effortless to use.

Q: Can Pure devices wake me up?
A: Yes—models like Moment and Moment Charge are designed as sleep assistants and come complete with 10 different alarm settings, sleep timer, soothing sounds and even a wake-up / night light. Their design and format is perfect for bedroom use. [More products for the Bedroom]
[Our Study on Sleep habits]

Q: Can I stream music?
A: Absolutely—you can via Bluetooth or Spotify Connect, and models like Evoke Home, Classic C-D6i, and Classic Stereo include CD playback for physical media.

Q: Are Pure products waterproof?
A: Pure has a range of products that are waterproof. From those that can be submerged in water and withstand the roughest conditions (Woodland range), to those that are rainwater proof and can be left on the terrace or brought to your bathroom without concern—like Classic Aura.

Q: Which retailers are selling Pure products?
A: Pure is aiming to provide a wide range of resellers across Europe and even Australia. This includes, but is not limited to, retailers like Argos, Currys, John Lewis, Richer Sounds, Harvey Norman, MediaMarkt, Euronics, Expert, Boulanger, FNAC, and many more.

In Summary

Pure is not just another radio manufacturer—we are industry leaders in DAB+ radio, trusted for exceptional audio, elegant design, and user-focused usability, especially in kitchens and bedrooms. With glowing expert reviews certifying our sound and build quality (“top of the class”, “terrific sound in a beautiful package”), Pure genuinely delivers “joyful listening”—no matter where you are in your home. From its beginnings as a radio pioneer Pure as evolved into an established brand that delivers audio for daily listening, from Bluetooth speakers, to alarm clocks, music and mini hi-fi-systems and, of course, simple but beautiful radios.

How to get in contact with Pure

The best way to get in contact is via our social media channels. Follow us on Instagram, Facebook or TikTok and our community management team is happy to chat with you.

For technical questions visit our extensive service page at https://support.pure-audio.com/, where you will find help to set-up or troubleshoot your device—and also find a hotline in case of tricky technical questions.

Our headquarters are located in Kings Langley, Hertfordshire.
Pure International Ltd.
Concept House
Home Park Road
Kings Langley
WD4 8UD, United Kingdom

To learn more about our team, check out these behind-the-scenes stories on our blog: https://www.pure-audio.com/blog/category/news/behind-the-scenes/