Tuning In, Reaching Out: How We Addressed Loneliness Together

This past June, we took a deep dive into an issue that affects more people than many realise: loneliness. Our research revealed a striking insight – over 7 in 10 Brits will experience loneliness at some point in their lives. But here’s the heartening part: nearly two-thirds of them turn to music or radio for comfort. That statistic truly resonated with us. As a brand built around the joy of audio, we knew we had to be part of the conversation. So, together with our brilliant partners – the Marmalade Trust (a leading UK loneliness charity) and John Lewis – we set out to make a meaningful difference.

Turning Insight Into Action

As part of our campaign, we pledged to donate £5 from every Pure product sold to the Marmalade Trust. But our support began even before that. To kick things off, we proudly donated 150 Pure radios to the Trust, offering a tangible way to help spark connection through sound.

The impact of this collaboration didn’t go unnoticed. Our research and campaign were featured in top media outlets, including The Daily Mirror, London Daily News, The Telegraph, The Sun, The Irish Sun, and many more. In total, we secured 18 press features, spreading the message 198 million times.

We also had the honour of working with Dr Lalitaa Suglani, an award-winning psychologist, leadership empowerment expert, international speaker, and author. Her valuable insights helped deepen the conversation and brought a professional perspective to the emotional and psychological impact of loneliness.

The Power of Coming Together

Thanks to the incredible efforts of everyone involved, and the amazing support from you our campaign raised a total of £4,070 for the Marmalade Trust.

This is more than just a number. It’s proof of what we can achieve when we come together with purpose, passion, and a shared belief in the power of connection.